The bank account, the bookkeeper, and the tax filer — in one login — for the volunteer treasurer who inherited the hardest job on the board. Built by the team that built SportsEngine.
The treasurer is a parent, not an accountant — talked into raising their hand because someone had to. Day one they inherit a shoebox of receipts, a list of passwords, and a six- or seven-figure operation. Then they log in for the first time and see the truth: they're personally liable for money they can't even see.
911 players, 39 team accounts, and a back office held together by one person and a shoebox. Every number here is real — and these are my co-founder's books.
The registration platforms — SportsEngine, TeamSnap, Autosport, Crossbar — just consolidated and are heads-down merging what they bought. Nobody's building the back office. We have ~24 months to become it before they do.
Billions are flowing into AI-for-accounting and embedded fintech — Pilot, Zeni, Ramp, Brex. The "automate the back office" thesis is already accepted; we're aiming it at a vertical nobody serves.
Those platforms are trusted and easy to integrate with — so we can ride them into the association and stand up banking + interchange with relative ease.
We built the platforms now consolidating — so we know exactly which back office they need, and we have a 24-month head start to be the first well-funded mover.
Serviceable market we can name today: 22,495 verified IRS-990 youth-sports nonprofits × the $17.4K of value Stillwater proves. Not a guess — a prospect list.
The full category: 300K+ orgs, ~$110B flowing through them a year, 8–10% addressable. We start with the list and earn our way to the horizon.
SAHA is slide one. There are 22,495 more we can name today.
One financial operating system for youth sports — banking, books, and compliance — so a volunteer treasurer can finally be the one who made the money safe.
A system of record with required team cards — every dollar visible the moment it moves.
UBIT, 990, contractor lifecycle — the work a CPA scrambles for, handled natively.
One login, nothing hidden, and a clean handoff to the next volunteer.
Replaces the spreadsheet, the personal bank account, the CPA scramble, and the shoebox.
The wedge: we open every conversation with a free, two-year look-back over the books — proof the kids' money is clean, before anyone switches a thing. Who says no to that? It's the same motion that made background-checking coaches universal.
Every org we audit makes the next audit faster, the underwriting sharper, the prospect list more precise. 22,495 verified orgs today — and it's ours alone.
Required cards make us the account the whole operation sits on — not a tool. Switching means moving all the money. Nobody does that casually.
UBIT and pull-tab compliance — the nonprofit-gambling tax work — that no bank touches. The money's most dangerous corner.
We are the customer, with SportsEngine pedigree. A fintech can copy the features and never sound like an insider.
Why won't an incumbent crush us? QuickBooks is horizontal — we sit on top of it, not against it. SportsEngine is a channel, not a rival. And going vertical means rebuilding the depth, the standing, and the data from zero — it means becoming us.
Illustrative: at 1,000 associations ≈ $21M ARR ($6M SaaS + $14.5M card fees + LOC), assuming ~60% of org spend on-platform — conservative for the account of record; full capture is upside. Model finalizes Thu.
Nonprofit sports orgs above $1M revenue in the Upper Midwest — where pull-tab/UBIT depth is decisive and we have warm ground.
The free-audit wedge, plus treasurer-told pain videos from people who lived it. Peer trust a polished ad can't buy.
Registration platforms — SportsEngine, TeamSnap, Otto Sport — with millions of associations and no financial product. The SportsEngine team opens those doors.
Land with the audit. Expand to the whole association. Own the word Safe.
Ship Phase 1, run the free-audit land-grab, convert the Upper-Midwest beachhead.
The recognition loop turns proven-safe boards into the acquisition engine.
Reliever becomes the default bank-and-books for youth sports — and owns "Safe."
Conservative, bottoms-up off the 22,495-org list. Exact figures land Thu from the working model.
Build Phase 1 for H2 2026 launch.
Stand up the free-audit wedge and the data engine.
Land the Upper-Midwest beachhead.
Stillwater was slide one. There are 22,495 more. Let's go make the money safe.