The bank account, the bookkeeper, and the tax filer — in one login — for the volunteer treasurer who inherited the hardest job on the board.
The treasurer is a parent, not an accountant — talked into raising their hand because someone had to. Day one they inherit a shoebox of receipts, a list of passwords, and a six- or seven-figure operation. Then they log in for the first time and see the truth: they're personally liable for money they can't even see.
911 players, 39 team accounts, and a back office held together by one person and a shoebox. Every number here is real, and these are the books of my association.
One volunteer, one checkbook, no controls, no visibility until year-end. Nearly every youth sports association has been touched by financial impropriety — and with manual books, no board can prove it hasn't. Fraud here isn't rare. It's systemic, and it's the fear sitting under the whole job.
Safe means every dollar is visible the moment it moves, approved before it's spent, and provably clean — so no volunteer ever becomes the cautionary tale. That's the word we intend to own.
We make the money provably safe — never "fraud-proof," because nothing is.
One financial operating system for youth sports — banking, books, and compliance — so a volunteer treasurer can finally be the one who made the money safe.
A system of record with required association cards — every dollar visible the moment it moves.
UBIT, 990, contractor lifecycle — the work a CPA scrambles for, handled natively.
One login, nothing hidden, and a clean handoff to the next volunteer.
Replaces the spreadsheet, the personal bank account, the CPA scramble, and the shoebox.
We enter through dollars they already spend — then software-led delivery drives efficiency, so margins expand as we scale. Illustrative: 1,000 orgs × $30–50K ARPA ≈ $30–50M ARR; full model in progress.
Nonprofit sports orgs above $1M revenue in the Upper Midwest — where pull-tab/UBIT depth is decisive and we have warm ground.
The free-audit wedge, plus treasurer-told pain videos from people who lived it. Peer trust a polished ad can't buy.
Registration platforms — SportsEngine, TeamSnap, Otto Sport — with millions of associations and no financial product. The SportsEngine team opens those doors.
Land with the audit. Expand to the whole association. Own the word Safe.
Ship Phase 1, run the free-audit land-grab, convert the Upper-Midwest beachhead.
The recognition loop turns proven-safe boards into the acquisition engine.
Reliever becomes the default bank-and-books for youth sports — and owns "Safe."
Conservative, bottoms-up off the 22,495-org list. Exact figures land Thu from the working model.
Build Phase 1 for H2 2026 launch.
Stand up the free-audit wedge and the data engine.
Land the Upper-Midwest beachhead.
Stillwater was slide one. There are 22,495 more. Let's go make the money safe.