The job nobody wanted

Every youth sports association runs on one volunteer
who inherited a nightmare.

The treasurer is a parent, not an accountant — talked into raising their hand because someone had to. Day one they inherit a shoebox of receipts, a list of passwords, and a six- or seven-figure operation. Then they log in for the first time and see the truth: they're personally liable for money they can't even see.

10+
Hours / week, unpaid
1–2 yr
Term, then it resets
Zero
Training or handoff
Let's meet one of them.
02
Case study · Stillwater Area Hockey Association
Real numbers · IRS EIN 23-7139763

A $1.6M operation, run by one volunteer —
whose memory walks out the door in 12 months.

$54–80K
Back-office cost / year
About 5% of revenue goes to generalist accountants and auditors
270 hrs
Volunteer time / year
120 hours on 1099s alone
11
Tax forms filed by hand
4 nonprofit-gambling tax forms (UBIT)
$0
Insurance coverage
No D&O on a $1.6M nonprofit

911 players, 39 team accounts, and a back office held together by one person and a shoebox. Every number here is real, and these are the books of my association.

03
The nightmare every board shares

The money moves in the dark.
That's how the fraud happens.

One volunteer, one checkbook, no controls, no visibility until year-end. Nearly every youth sports association has been touched by financial impropriety — and with manual books, no board can prove it hasn't. Fraud here isn't rare. It's systemic, and it's the fear sitting under the whole job.

Safe, defined

Safe means every dollar is visible the moment it moves, approved before it's spent, and provably clean — so no volunteer ever becomes the cautionary tale. That's the word we intend to own.

We make the money provably safe — never "fraud-proof," because nothing is.

05
The solution

Reliever.

One financial operating system for youth sports — banking, books, and compliance — so a volunteer treasurer can finally be the one who made the money safe.

Banking & books

A system of record with required association cards — every dollar visible the moment it moves.

Compliance, built in

UBIT, 990, contractor lifecycle — the work a CPA scrambles for, handled natively.

Safe by design

One login, nothing hidden, and a clean handoff to the next volunteer.

We're the bullpen for your back office.
08
What the treasurer gets

Everything they do by hand today — handled.

One login, every account visible
No more four banks and a spreadsheet.
Required association cards
Every dollar tracked the moment it moves.
AI bookkeeping with a daily close
The books are done before the meeting.
Sports-native chart of accounts
Refs, ice time, pull tabs — it already knows.
UBIT & 990-T filed natively
The complexity no generic tool touches.
Board reports on demand
Pull them up — don't go find them.
A free audit before you switch a thing
A two-year look-back that proves the money's clean.
A clean transition system
The next treasurer inherits a system, not a shoebox.

Replaces the spreadsheet, the personal bank account, the CPA scramble, and the shoebox.

09
Go-to-market

Start narrow where we can't lose.
Then let the network carry us.

The beachhead

Nonprofit sports orgs above $1M revenue in the Upper Midwest — where pull-tab/UBIT depth is decisive and we have warm ground.

Motion 1 · Direct

The free-audit wedge, plus treasurer-told pain videos from people who lived it. Peer trust a polished ad can't buy.

Motion 2 · Partnership

Registration platforms — SportsEngine, TeamSnap, Otto Sport — with millions of associations and no financial product. The SportsEngine team opens those doors.

Land with the audit. Expand to the whole association. Own the word Safe.

12
The team

The team that built this market
is rebuilding its back office.

JC
Jason Campana
Co-founder & CEO
JK
Justin Kaufenberg
Co-founder · MD, Rally Ventures · former Founder/CEO, SportsEngine
JH
Jeff Hinck
Co-founder · MD, Rally Ventures
LB
Liz Benz
CRO
KM
Kelly McHugh
CFO
DW
Dan Wick
CTO
Advisory board
CBCollin Bushman · SAHA treasurer
DTDan Tanenbaum
RERick Ehrman
BMBrett McKinnon
TSTravis Shives
TSTravis Smith
LZLuke Ziantz
JVJL Vogellar
KMKen McGinley
SMSteph McCoy
Headshots finalizing
13
The plan · first 36 months
Illustrative — forecast finalizing (Kelly + Jason)

Land safe. Compound. Own the category.

Year 1 · Land
Prove safe

Ship Phase 1, run the free-audit land-grab, convert the Upper-Midwest beachhead.

Year 2 · Compound
Red → green

The recognition loop turns proven-safe boards into the acquisition engine.

Year 3 · Own
Bank + books

Reliever becomes the default bank-and-books for youth sports — and owns "Safe."

15–25
Paying orgs · end of Y1
~$1–2M
ARR · end of Y2
~$6–9M
ARR · end of Y3
$21M
ARR at 1,000 orgs (horizon)

Conservative, bottoms-up off the 22,495-org list. Exact figures land Thu from the working model.

14
The ask
Reliever

We're raising $2.5M to make the next 1,000 treasurers the ones who made the money safe.

Use of funds

Build Phase 1 for H2 2026 launch.

Use of funds

Stand up the free-audit wedge and the data engine.

Use of funds

Land the Upper-Midwest beachhead.

Stillwater was slide one. There are 22,495 more. Let's go make the money safe.

Jason · Reliever · with Rally Ventures
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